How To Register Kenneth Cole Bag For Warranty Online

Kenneth Cole Warranty I recently ordered this Kenneth Cole bag from ebags, and I beloved it. It's a nice-looking bag, and very functional. One of the items that convinced me that this was the perfect bag for me was the 10-yr warranty, then I knew my investment was safe.

I got in the pocketbook, and discovered it was actually a lifetime warranty – even amend! That was, until I actually read the warranty. Tin can everyone tell me what use a warranty is if information technology doesn't cover normal wear and tear? At least it wasn't subconscious in legalese – they very conspicuously tell me "Nosotros don't cover jack. Good luck."

Overpromised and Underdelivered

How many times does this happen? Y'all come up with a style to differentiate your offer that perfectly fits your brand. But then your company backs off, turning your noun offering into marketing fluff (I apologize to my marketing friends).

Information technology's like shooting fish in a barrel to run into how this might take happened. A staff fellow member suggests you tin gain market share by creating a lifetime warranty to highlight the quality construction in the product. Then somebody gets concerned about the costs of supporting such a warranty, and throws in language to gut it. Information technology's certainly not the first time this has happened. But how customer-centric is such a warranty? And how much would the company actually spend to stand up behind their product?

What'due south ironic is that a true lifetime warranty would perfectly fit the Kenneth Cole brand. But I guess that even in the all-time brands have a hard time truly focusing on their customers.